18.05.2018

Vegetarian boom now recognized in Finnish festival food selection!

Nordic Gourmet Oy brings vegetarian food to Finnish summer festivals and events by launching an entirely vegan street food concept: the HÄRKIS® Vegetarian Street Kitchen. The Street Kitchen will tour summer events in Finland serving vegetarian food to the party people around the country.

The growing consumer demand for vegetarian food is no longer an issue for the retail industry alone. The growing demand can also be seen at festivals and bigger events that bring people together. As an answer to this demand Nordic Gourmet and Verso Food Oy partnered up and developed an entirely vegan street kitchen to better serve the growing number of vegetarian customers at various outdoor events. The HÄRKIS® Street Kitchen serves traditional festival food to everone ranging from devoted vegetarians to occasional flexitarians. The main ingredients of the street kitchen are Verso Food´s Finnish Fava Bean-based HÄRKIS®-products, free from both gluten and soy.

”We want to serve a wide selection of food to our clients in order to make sure there is something for everyone. High quality vegetarian food is an important part of this selection and also an indicator of good customer service nowadays” says Joonas Inha, Marketing Director of Nordic Gourmet.

According to Sonja Hakala, Product Manager at Verso Food Oy, HÄRKIS® has made a breakthrough into the everyday lives of Finnish poeple during its first 18 months on the market. The street kitchen is a natural continuum to the growing demand as it provides an ample opportunity to eat HÄRKIS on the go and out of home. ”We are happy to be able to serve HÄRKIS® at all these great events of the summer. Now everyday is a HÄRKIS® -day!” Hakala says.

The Härkis Vegetarian Street Kitchen can be found at following events this summer:
Steelfest 18.-19.5.2018, Hyvinkää / South Park 8.-9.6.2018, Tampere / Helsinkipäivä 12.6.2018, Helsinki / Sataman yö 15.-16.6.2018, Jyväskylä / RMJ 21.-23.2018, Rauma / Iskelmä Himos 28.-30.6.2018, Jämsä / SuomiPop Oulu 12.-14.7.2018, Oulu / Tammerfest 19.-21.7.2018, Tampere /
Kuopio Rockcock 26.-28.7.2018, Kuopio / Jurassic Rock 3.-4.8.2018, Mikkeli / Blockfest 17.-18.8.2018, Tampere

Corporate information

Nordic Gourmet Oy is company that serves event planning and catering services for both big and small Finnish events and venues. The company wants to serve their customers unique culinary experiences by offering them honest and down to earth street food. www.nordicgourmet.fi

Verso Food Oy is a Finnish company that develops and markets vegetarian products based on Finnsh fava beans.The company aims to provide their customers with tasty, nutritionally balanced and ethically and ecologically sustainable products. The product portfolio consists of eight fresh HÄRKIS®-products in different formats and ambient fava bean granolas and ground fava beans. For more information: www.versofood.fi


Contacts:

Sonja Hakala
Product Manager
sonja.hakala@versofood.fi
+358 400 583 211

Joonas Inha
Marketing Director
joonas@nordicgourmet.fi
+358 40 821 4156